Your product works. Early customers prove it. But revenue isn’t scaling.
You’re not ready for a full-time CRO—or you tried a sales hire and it failed. You need someone who understands what you built before they try to sell it.
I go deep on your product, market, and early wins. Then I build the playbook that fits—positioning, process, pipeline. I join calls, pressure-test deals, and help you close. When you’re ready to hire, I help you find the right person.
Not sure where you’re stuck? Find the gaps in your go-to-market — 10 minutes, free.
How I Work
90-Day Revenue Sprint Three months to get your GTM working.
$20,000–$30,000
Month 1: Clarity — Deep dive on product, market, early wins. Customer discovery. Positioning locked.
Month 2: Focus — Sales process documented. Outreach strategy. First deals in motion.
Month 3: Momentum — Pipeline building. Deal coaching. Playbook handoff.
Best fit: Post-seed founders ready to build a repeatable sales motion.
Monthly Advisory Ongoing strategy and deal support.
$7,500–$12,000/month
- Weekly sessions
- Deal reviews and pipeline pressure-testing
- Live support on key calls
Best fit: Post-sprint, or founders with GTM basics who need a sparring partner.
Founder Coaching Guidance without the full engagement.
$3,500–$6,000/month
- Bi-weekly calls
- Async access for deal questions
- Positioning and messaging feedback
Best fit: Seed founders not ready for a sprint but need experienced eyes.
What Founders Say
Shawn is our go-to when it comes to business development and enterprise sales. He does an amazing job relating his experiences and applying frameworks to the problems we’re looking to solve. He’s responsive and flexible, and he naturally makes connections relevant for our business.
Shawn is an exceptional asset in any business context, especially so in Bitcoin-focused companies like ours. His guidance is practical, drawn from deep experience, and beneficial for both immediate action and long-term goals.
Shawn’s expertise in Bitcoin business strategy has been crucial in developing BDK’s outreach. As a developer, I struggle with project promotion, but Shawn helped me identify and communicate our value effectively. I highly recommend Shawn to anyone starting or growing a Bitcoin project.
Background
I’ve generated over $300M in revenue across three decades—starting on Microsoft’s first browser team, then commercializing early internet infrastructure at Exodus, IoT hardware at ANKR, personal data sovereignty at Dataswift, and Bitcoin payments at Bottlepay, NYDIG, and Amboss.
Technical enough to go deep. Commercial enough to close.
Ready to build your playbook?
Let's talk