I've Joined ANKR

Meet ANKR.

TL;DR

I’ve joined Internet of Things (IoT) startup ANKR as CEO. ANKR’s first product is a sleek, electronic device that makes your everyday stuff smart and hard to lose.

Background

Over the past three and a half years, along with my partners at BPG, I’ve had the privilege of helping over 100 early stage tech companies tackle a host of opportunities and challenges. We’ve made our mark through our workshops, accelerators, as operators and as advisors to scores of great entrepreneurs. We’ve fostered dialog about important issues through our podcast, writing and speaking. I am extremely proud of the work we’ve done and the relationships we’ve built.

One of those relationships started as so many have: meeting a founder over coffee. Working with ANKR over the months that followed, I discovered a tight-knit team building innovative technology to power elegantly designed, genuinely useful products. Moreover, we just clicked. From vision to first principles, to culture and values, to views on design and engineering, it all came together.

Why ANKR

It’s well understood that we are an hurried, distracted society. The average person spends 15 minutes every day looking for lost items like keys, wallet and purse. ANKR returns time and, perhaps more importantly, peace of mind.

ANKR makes a simple, worthwhile promise: kiss losing stuff goodbye.

The value of delivering on that promise has been measured by achieving significant traction with a small team and modest seed funding in their first year in-market. Retail distribution includes Walmart.com and eBags, while promotional product deals include brands like Cisco and fast-growing companies like Shopify. And there’s much more to come.

Why IoT

Research firm Gartner forecasts that 6.4 billion connected “things” will be in use in 2016, accounting for $546 billion in hardware spending. By 2020, these figures will exceed 20 billion and $3 trillion, respectively — very large numbers comprised of numerous industry segments and product categories.

In that same time, the wearables segment of IoT (e.g. fitness trackers) will explode, growing to over $25 billion. The trackables category is on the same growth trajectory. Consumers are expected to purchase over 80 million trackers in the next 5 years.

Those of us who caught the first Internet and mobile waves witnessed remarkable change and innovation. Still, I believe we’ve seen nothing like the IoT.

What’s Next

I’m incredibly excited to lead ANKR into our next major stage of growth and beyond.

To get there, we will raise fresh capital, add more exceptional talent, ship our next wave of consumer products and the ANKR-Enabled platform, increase consumer awareness, and aggressively grow revenue and market share in a segment poised to explode over the next 5 years.

Here, my friends, is where I need your help:

  • For our next found of fundraising, we’re happy to take introductions to early stage investors with IoT deals in their portfolios.
  • We’re seeking top talent in product and digital marketing, retail channel sales, iOS, Android and web services development.
  • Try ANKR, and tell your friends. I know you’ll love it.

To learn more about ANKR and the exciting road ahead, get in touch.


© 2018 Shawn Yeager, LLC. All rights reserved.