shawnyeager.com
?/100

Sales Readiness
Score

Most founders sell on instinct. That works until it doesn't.

10 questions · 5 mins

What's your current stage?

Can you name your ideal customer profile in one sentence?

What's the buyer's current alternative?

Can a non-technical buyer explain your product after a 2-minute pitch?

Does your positioning lead with the buyer's problem or your technology?

What are your pipeline stages and conversion rates between them?

How long is your average sales cycle? How do you know?

Who in the buyer's organization must say yes before a deal closes?

What are your top 3 customer acquisition channels and their unit economics?

What percentage of revenue comes from inbound vs. outbound?

What's your gross margin and path to profitability?

0 / 100
Your score
Market Clarity 0%
Positioning 0%
Sales Process 0%
Acquisition 0%
Unit Economics 0%

How to read your score

What does my score mean?
Below 50: Significant gaps that will limit your growth. Above 70: Foundation exists—you're optimizing, not building from scratch. In between: Some things work, some don't.

Where do I start?
Look at your lowest-scoring section. That's the constraint. Fixing your weakest area will do more than improving your strongest.

How accurate is this?
It's a self-assessment, so it's imperfect—expect ±10-15 points of margin. Zeros are reliable (you know if you don't have something). 5s are fuzzy (could mean "started" or "almost done" or "I guessed"). The section breakdown is more useful than the total.

What do I do with this?
Use it to focus a conversation, not to draw conclusions. The score tells you where to look. A real diagnosis requires looking at your actual deals, pipeline, and positioning.