Feb 2026·note SOUL.md and MEMORY.md are the new hearts and minds Agent-driven discovery replaces ad-driven attention. Products must be legible to SOUL.md and memorable to MEMORY.md—you can't buy placement in either file.
Feb 2026·note AI changed what a product is AI agents and open protocols broke the assumption that products have edges, with consequences for positioning, pricing, and competitive dynamics.
Jan 2026·essay Revenue isn't a sales problem When revenue stalls, sales gets blamed because it's visible and measurable. The actual constraint usually lives upstream.
Jan 2026·note Be unreasonably good at one job Find the one job. Nail it. Let the numbers make the case.
Dec 2025·essay Soldiers, scouts, and the limits of persuasion Why smart people dismiss Bitcoin without looking, and where to direct your energy instead.
Nov 2025·note Cloudflare went down again. Reframe resilience. Recurring infrastructure failures create an opening: reframe decentralization as risk management, not ideology
Oct 2025·essay Sovereignty without sacrifice Freedom tech loses when it demands sacrifice. Winning means building products that are better on every dimension—not just principles.
Sep 2025·note Bitcoin sales requires longer education cycles Sales teams try to apply traditional SaaS playbooks and wonder why their pipeline stalls. Bitcoin sales starts further back in the buyer's journey.