Go-to-Market

3 essays on this topic
A seedling with small leaves above ground and an extensive root system beneath the surface Revenue isn't a sales problem

When revenue stalls, sales gets blamed because it's visible and measurable. The actual constraint usually lives upstream.

Abstract illustration of sovereignty and self-custody without compromise Sovereignty without sacrifice

Freedom tech loses when it demands sacrifice. Winning means building products that are better on every dimension—not just principles.