Question 1

How does an agent change what counts as the user of a product?

Accepted Answer

The agent may be the one reading the docs, calling the API, and deciding whether to return. The human may only see the outcome or the bill. Product has to be legible to software first and humans second.

Question 2

What breaks in traditional positioning when agents are the primary users?

Accepted Answer

Positioning used to be about occupying space in a human buyer's mind. Now it also has to be legible to software that will parse capabilities, compare on objective criteria, and act without the emotional or branding signals that used to matter.

Question 3

Why does pricing change when the buyer is software?

Accepted Answer

Seat-based models assume a human at a desk. Token or outcome-based models expose the real consumption. Agents reveal the unit economics that seat pricing hid.