Writing

Essays and notes on the commercial side of AI, Bitcoin, and frontier technology.

SOUL.md and MEMORY.md are the new hearts and minds

Agent-driven discovery replaces ad-driven attention. Products must be legible to SOUL.md and memorable to MEMORY.md—you can't buy placement in either file.

AI changed what a product is

AI agents and open protocols broke the assumption that products have edges, with consequences for positioning, pricing, and competitive dynamics.

Revenue isn't a sales problem

When revenue stalls, sales gets blamed because it's visible and measurable. The actual constraint usually lives upstream.

Be unreasonably good at one job

Startups that scale start by being irreplaceable at one job. Most spread their effort across everything and nothing compounds.

Soldiers, scouts, and the limits of persuasion

Most people dismiss Bitcoin without looking because nothing in their world has broken yet. The skill is knowing who's ready and directing your energy there.

Engagement is inventory

Extractive platforms profit from degrading discourse. Nostr + Bitcoin fix the incentives.

Extraction is rational

Every wave of the internet promised to democratize something. Every wave ended in extraction. The pattern isn't greed—it's the money.

Cloudflare went down again. Reframe resilience.

Recurring infrastructure failures create an opening: reframe decentralization as risk management, not ideology

Launched: Nostr UX pattern library

Launching nostr-ux.com—evidence-based UX patterns for building Nostr apps that don't lose users

Sovereignty without sacrifice

Freedom tech loses when it demands sacrifice. Winning means building products that are better on every dimension—not just principles.

Product first, partnerships second

Bitcoin partnerships succeed when product readiness comes first. Prove the product in market, then use partnerships to scale.

AWS is the Achilles' heel of surveillance tech

AWS outages highlight centralization risks. Meanwhile, Bitcoin and Nostr carry on unimpeded.

Why Bitcoin sales is different from SaaS

Bitcoin sales differs from SaaS because you're asking buyers to rethink money itself, not just evaluate software.

Bitcoin sales requires longer education cycles

Sales teams try to apply traditional SaaS playbooks and wonder why their pipeline stalls. Bitcoin sales starts further back in the buyer's journey.

Trust paradox in decentralized systems

Bitcoin is designed to minimize trust. But selling Bitcoin solutions requires building enormous amounts of trust.

Why partnership frameworks fail in Bitcoin

Most partnership frameworks assume established categories and known business models. Bitcoin breaks these assumptions.