Oct 2025·essayProduct first, partnerships secondBitcoin partnerships succeed when product readiness comes first. Prove the product in market, then use partnerships to scale.
Oct 2025·noteAWS is the Achilles' heel of surveillance techAWS outages highlight centralization risks. Meanwhile, Bitcoin and Nostr carry on unimpeded.
Oct 2025·essayWhy Bitcoin sales is different from SaaSBitcoin sales differs from SaaS because you're asking buyers to rethink money itself, not just evaluate software.
Sep 2025·noteBitcoin sales requires longer education cyclesSales teams try to apply traditional SaaS playbooks and wonder why their pipeline stalls. Bitcoin sales starts further back in the buyer's journey.
Sep 2025·noteTrust paradox in decentralized systemsBitcoin is designed to minimize trust. But selling Bitcoin solutions requires building enormous amounts of trust.
Sep 2025·noteWhy partnership frameworks fail in BitcoinMost partnership frameworks assume established categories and known business models. Bitcoin breaks these assumptions.