Bitcoin is the foundation of what comes next.

I fix revenue engines for founders building on it—strong products that aren’t scaling. Positioning, sales process, pipeline. The stuff that turns a good product into a growing company.

30 years in tech, $300M in revenue. Led sales at Amboss, NYDIG Payments, and Bottlepay.

Products win in the market—or not at all. Let's win

Latest Essay

Soldiers, scouts, and the limits of persuasion

At any given time, most people aren’t ready to hear what you’re saying. Not because they’re stupid—because nothing in their world has broken yet. They’re not evaluating alternatives because they don’t need alternatives.

People start looking when something in their world shifts. For Bitcoin, that shift is usually painful.

Latest Episode

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What Joe Rogan Lost for $100M with Oscar Merry

Exclusivity cost him his reach. Oscar built the open alternative.

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