I work with a small handful of founders and leaders in tech and digital media. I help to navigate and thrive through growth and transformation.
“Shawn is by far one of the smartest and savviest people I know. He is equally adept in conventional and unconventional business environments. Shawn is a master magician at getting things moving in the right direction with focus and clarity. He is a leader.”
—Charles Alexander, Founder, Systemic
How I Help
Based on need and fit, I engage as a coach or advisor in four key areas.
Business Model Design
Innovation starts here. We’ll design—or transform—your business, revenue, and pricing models for product/market fit, competitive strength, and durability against the future. We’ll uncover and address hidden assumptions, blind spots, and risks, and then put your models into play.
Compelling communication is essential. The perspective to create it can be difficult to find. We’ll craft messages and materials that drive the actions and outcomes you need from customers, partners, and stakeholders. From closing deals to raising capital.
If you want to go far, go together. We’ll design and develop partnerships that complement or complete your products, create distribution to reach the markets and customers you need, and optimize for your strengths, strategic objectives, and revenue goals.
We’ll develop the strategy, channels, and go-to-market plan to get, keep, and grow more customers and revenue—with new or existing products. Then we’ll put it all to work and evolve as we learn.
The best product minds I know have a small army of logicians, designers, engineers & enlightened humans consulting them patiently along the windy road of failure & discovery
It truly takes a village
This is the only method I am aware of that transforms white space into magic— Norgard (@BrianNorgard) December 30, 2018
“Shawn brings great experience, wide-ranging knowledge and deep expertise to the table. He was able to quickly understand our existing strategy, market position and operations, then fine tune and adjust to drive tremendous results.”
—Iain Catling, Co-founder, AudioSalad
“Shawn has been exceptional, from helping better understand the fundamentals of our business and product, to helping us retain focus and execute better—sometimes in ways I never imagined. He’s always my first call before going too deep into a new venture.”
—Jon Stirling, Founder, BetterSaid
“I highly recommend Shawn for forging partnerships with big brands. His tangible, actionable insight was directly useful for our short-term as well as our broader, long-term goals. His guidance was backed up by his experience and knowledge about business development, and gave us valuable direction that we had not considered.”
—Aytekin Tank, Founder, JotForm
“I have worked with Shawn as a client and a fellow board director. He has demonstrated a business acumen and professionalism which is second to none. His combined expertise in partnering, channels, software and organization structures are rare and valuable assets to early stage startups and major corporations.”
—Brian Deck, Founder & CEO, Smooth Commerce
“Shawn found bottlenecks in our processes and helped us shift focus to acquisition and revenue. His advice has been beneficial not only to me as CEO, but to my entire team as a voice of levity, encouragement, and execution.”
—Michael Amburgey, CEO, KaraoQ
Need to get started, grow faster, or completely change the game?
Get in touch