What I'm focused on now

Themes

UX versus sovereignty: How do you balance commercially desirable solutions (often custodial) with enabling true self-sovereignty? Most users choose convenience. Freedom tech needs to remove that forced choice.

Timing the revenue engine: When do you shift from founder-led selling to building scalable revenue systems in Bitcoin companies? Particularly when negative price action affects customer faith and interest.

Developer-first versus customer-first: Most Bitcoin infrastructure starts developer-focused. When and how do you make the jump to end-customer go-to-market without losing technical credibility or creating channel conflict?

Writing & building

Publishing monthly essays on how freedom tech wins—sales, partnerships, and product. Thinking in public at notes.shawnyeager.com.

New projects:

• Sales Readiness Score — A 10-question GTM diagnostic for B2B founders. Answer questions across market clarity, positioning, sales process, acquisition, and unit economics. Get a score out of 100 and optional personalized follow-up.

• Interview to Roadmap Kit — Point an LLM at a folder of customer interview transcripts and get frequency-ranked problems, solution desires, and concrete build recommendations. Answers: “What should we build next, and why?”

Trust Revolution podcast

Latest episode with Pippellia on decentralized reputation systems—how Web of Trust can create portable reputation without centralized kill switches. Previously: Christian Keroles on Bitcoin as essential infrastructure for human rights, and my solo episode on why ads keep winning against voluntary payment.

Advisory & operating work

Working with Bitcoin and freedom tech startups through fractional roles, project-based consulting, and advisory. Current work includes go-to-market strategy for new freedom tech services, channel sales frameworks, and proof-of-concept programs for enterprise adoption. The goal: compete commercially so freedom tech wins on distribution and user experience, not just technology.