What I'm focused on now

Trust Revolution podcast

Latest episode with Stephen DeLorme on the UX and engineering challenges in building self-custody Bitcoin products that compete with centralized alternatives. Recorded as Square’s custodial Bitcoin payments launched to millions of merchants. Next: a US military veteran turned Bitcoin developer on reclaiming the American spirit through proof of work.

Advisory & operating work

Working with Bitcoin and freedom tech startups through fractional roles, project-based consulting, and advisory. Current work includes go-to-market strategy for new freedom tech services, channel sales frameworks, and proof-of-concept programs for enterprise adoption. The goal: compete commercially so freedom tech wins on distribution and user experience, not just technology.

Writing & building

Publishing monthly essays on Bitcoin go-to-market, partnerships, and revenue leadership. Thinking in public at notes.shawnyeager.com. Just shipped nostr-ux.com—evidence-based UX patterns for building Nostr apps that people actually use.

Themes

Custody versus sovereignty: How do you balance commercially desirable solutions (often custodial) with enabling true self-sovereignty? Most users choose convenience. Freedom tech needs to remove that forced choice.

Timing the revenue engine: When do you shift from founder-led selling to building scalable revenue systems in Bitcoin companies? Particularly when negative price action affects customer faith and interest.

Developer-first versus customer-first: Most Bitcoin infrastructure starts developer-focused. When and how do you make the jump to end-customer go-to-market without losing technical credibility or creating channel conflict?