What I'm focused on now

Themes

UX versus sovereignty: How do you balance commercially desirable solutions (often custodial) with enabling true self-sovereignty? Most users choose convenience. Freedom tech needs to remove that forced choice.

Timing the revenue engine: When do you shift from founder-led selling to building scalable revenue systems in Bitcoin companies? Particularly when negative price action affects customer faith and interest.

Developer-first versus customer-first: Most Bitcoin infrastructure starts developer-focused. When and how do you make the jump to end-customer go-to-market without losing technical credibility or creating channel conflict?

Writing & building

Publishing monthly essays on how freedom tech wins—sales, partnerships, and product. Thinking in public at notes.shawnyeager.com. Recently shipped nostr-ux.com—evidence-based UX patterns for building Nostr apps that people actually use.

Trust Revolution podcast

Latest episode with Cory Doctorow on platform enshittification and why every tech giant eventually betrays its users. Previously: Average Gary on the path from Navy special operations to Bitcoin mining and building local community resilience. Next: I explore whether voluntary payment can actually compete against the Big Tech extraction economy.

Advisory & operating work

Working with Bitcoin and freedom tech startups through fractional roles, project-based consulting, and advisory. Current work includes go-to-market strategy for new freedom tech services, channel sales frameworks, and proof-of-concept programs for enterprise adoption. The goal: compete commercially so freedom tech wins on distribution and user experience, not just technology.