Channels
Why you need channel sales targets now
Channel partnerships are an extension of your direct sales efforts. Treat them that way by setting and measuring against sales targets. Continue reading Why you need channel sales targets now
Make it about the markets and the money
What makes or breaks a channel partnership at the outset isn’t how great the product is, but the opportunity it represents—one defined by expanded markets and increased revenue. More money. Continue reading Make it about the markets and the money
Pay your partners for performance
Structure agreements that motivate your partners to produce the outcomes you want. Continue reading Pay your partners for performance
