Partnerships
How to win the day when pitching a partnership
Continue reading How to win the day when pitching a partnership
Make it about the markets and the money
What makes or breaks a channel partnership at the outset isn’t how great the product is, but the opportunity it represents—one defined by expanded markets and increased revenue. More money. Continue reading Make it about the markets and the money
The 3 P's of partnerships
For partnerships to be a source of strategic advantage, we need an alliance capability founded on patience, persistence and pragmatism. Continue reading The 3 P's of partnerships
Pay your partners for performance
Structure agreements that motivate your partners to produce the outcomes you want. Continue reading Pay your partners for performance
Why wxclusivity is a four-letter word
The larger company in a partnership often assumes because of their size and potential impact on your business that they have the right to exclusivity. They’re wrong. Continue reading Why wxclusivity is a four-letter word
