Tech invests in talent in the form of developers, engineers, and marketers, then retains them through compensation and stock options. Music invests in talent in the form of artists and retains them through complex legal agreements.
Nashville boasts an economy among the strongest in the country, a cultural experience that’s captured the hearts of critics and connoisseurs, and an entrepreneurial community that is attracting upstarts at a record pace. Combined with an unparalleled creative community, Nashville is ready to shine.
This week Microsoft released an Office companion app for iPhone. It’s free, which is good, but without a $99 subscription to Office 365, it’s a virtual paper weight. Not good.
Are the majors in financial trouble? That depends on your definition of “trouble,” but let’s leave that for another day. I’m referring to a different kind of debt.
The principles behind F2P make a lot of sense in a lot of ways for the music business. Those selling to fans as well as bands should take note.
If you’re a casual gamer on phone or tablet (and 46% of you are, according to Forrester), you’ve likely got a few free-to-play (F2P) games kicking around. You may have even spent a buck or two on in-app purchases for the games that you really enjoy. (It’s ok. There’s no shame in needing the Mighty Eagle to get through Angry Birds.)
