What the Music Business Can Learn from Free-to-Play

The principles behind F2P make a lot of sense in a lot of ways for the music business. Those selling to fans as well as bands should take note.

If you’re a casual gamer on phone or tablet (and 46% of you are, according to Forrester), you’ve likely got a few free-to-play (F2P) games kicking around. You may have even spent a buck or two on in-app purchases for the games that you really enjoy. (It’s ok. There’s no shame in needing the Mighty Eagle to get through Angry Birds.)

Publishers, you're in the software business now.

Pragmatic treat ebooks like software. They manage releases, distribute, and communicate with customers about their products like a software company. This is big.

I decided recently to polish up my coding skills and get serious about learning Ruby. After several online tutorials, I was ready to dig in deeper and buy a book. I researched, read reviews and chose Programming Ruby from The Pragmatic Programmers, not just for the positive reviews, but for their innovative view of ebooks.

Make it About the Markets and the Money

What makes or breaks a channel partnership at the outset isn’t how great the product is, but the opportunity it represents – one defined by expanded markets and increased revenue. More money.

We all have a natural bias in favor of the things we send out into the world. When those things are products we make and sell to customers, we necessarily believe they’re the greatest. If not, how else could we persist and prevail when the going gets tough?

Who You Know Isn't Enough

Simply put, having someone “on the inside” doesn’t close deals.

In the course of my work, I’m often asked “So, who do you know?” The question is intended to get at the number and rank of people I know inside a given company. It assumes that building partnerships and closing deals is first and foremoest a matter of having the right connections.