What the Music Business Can Learn from Free-to-Play

The principles behind F2P make a lot of sense in a lot of ways for the music business. Those selling to fans as well as bands should take note.

If you’re a casual gamer on phone or tablet (and 46% of you are, according to Forrester), you’ve likely got a few free-to-play (F2P) games kicking around. You may have even spent a buck or two on in-app purchases for the games that you really enjoy. (It’s ok. There’s no shame in needing the Mighty Eagle to get through Angry Birds.)

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