I decided recently to polish up my coding skills and get serious about learning Ruby. After several online tutorials, I was ready to dig in deeper and buy a book. I researched, read reviews and chose Programming Ruby from The Pragmatic Programmers, not just for the positive reviews, but for their innovative view of ebooks.
Partnerships are formed for a variety of reasons, from commercializing undeveloped IP to reducing the risk of entering a new market segment, to creating new sales channels. In all cases, clear objectives are a must. In the case of channel partners, none should get the green light without first establishing formal sales targets, but all too many do.
We all have a natural bias in favor of the things we send out into the world. When those things are products we make and sell to customers, we necessarily believe they’re the greatest. If not, how else could we persist and prevail when the going gets tough?
In the course of my work, I’m often asked “So, who do you know?” The question is intended to get at the number and rank of people I know inside a given company. It assumes that building partnerships and closing deals is first and foremoest a matter of having the right connections.
I had the pleasure of delivering a talk, titled Better Beat the Odds: Make games you love and stop eating KD every night, to a great group of independent game designers and developers at this year’s Gamercamp. The subject of my talk was building a business on a passion for indie games.