Pitching a new product to potential partners is a key part of getting a startup off the ground. It’s also a risk to be managed. How do you disclose enough to get them engaged and excited while still protecting your intellectual property?
As many learn only after a great deal of lost time and opportunity, business development is a process, not a point-in-time tactic. Applying this process effectively means continually scanning market, customer and competitive landscapes for new opportunities and threats. An ecosystem map helps identify potential partners that can grow your business and strengthen your position against competitors.