Think of a software product this way: it’s like building a custom home. Except, it’s more like building a boutique hotel. Continue reading Outsourcing development? First, you need a blueprint.
Consensus, leadership, and levers are how open standards thrive. They've eluded the music industry – until now.
With the Music Modernization Act now law, the music industry faces an unprecedented opportunity to develop and adopt open standards. Continue reading Consensus, leadership, and levers are how open standards thrive. They've eluded the music industry – until now.
Two months ago, we publicly launched Trustream. Here, I share our industry point of view and thesis for starting the company. Continue reading Unlocking the Future of the Music Industry
The principles behind F2P make a lot of sense in a lot of ways for the music business. Those selling to fans as well as bands should take note. Continue reading What the Music Business Can Learn from Free-to-Play
Pragmatic treat ebooks like software. They manage releases, distribute, and communicate with customers about their products like a software company. This is big. Continue reading Publishers, you're in the software business now.
Channel partnerships are an extension of your direct sales efforts. Treat them that way by setting and measuring against sales targets. Continue reading Why You Need Channel Sales Targets Now
What makes or breaks a channel partnership at the outset isn’t how great the product is, but the opportunity it represents—one defined by expanded markets and increased revenue. More money. Continue reading Make it About the Markets and the Money
Simply put, having someone “on the inside” doesn’t close deals. Continue reading Who You Know Isn't Enough
For partnerships to be a source of strategic advantage, we need an alliance capability founded on patience, persistence and pragmatism. Continue reading The 3 P's of Partnerships
Structure agreements that motivate your partners to produce the outcomes you want. Continue reading Pay Your Partners for Performance
The larger company in a partnership often assumes because of their size and potential impact on your business that they have the right to exclusivity. They’re wrong. Continue reading Why Exclusivity is a Four-Letter Word
How to make the most of a partner pitch Continue reading You Got the Meeting. Now What?
From enterprise software to mobile devices, rarely, if ever, does one company deliver the whole product. Continue reading The End of the Independent Software Vendor